https://www.techdirt.com/articles/20201214/07351845877/att-pisses-off-everybody-especially-christopher-nolan-launching-movies-straight-to-streaming.shtml > To be clear, AT&T has no shortage of nasty habits, whether we're talking about how the company routinely does too little to thwart criminals eager to rip off AT&T customers, or the way it can routinely be found hoovering up taxpayer money in exchange for, well, less than nothing. But one thing the company did get correct (or at least more correct, more quickly than other counterparts in cable and TV) was that streaming was the future. > Most cable TV companies refused to fully embrace streaming, worried they'd cannibalize existing traditional cable revenue and thinking they could milk a dying cash cow forever. AT&T jumped in with both feet early on, launching a dizzying array of different streaming services. Sure, AT&T then proceeded to lose seven million pay TV and streaming customers in just three years thanks to a series of bone-headed mergers, rate hikes, and idiotic branding choices, but its original instinct to get out ahead of the problem was the right one all the same.