https://www.vox.com/recode/22174135/covid-19-vaccine-pfizer-celebrities-influencer-marketing

A Trump administration plan to use celebrities has been scrapped, but other vaccine education campaigns are turning to influencers to boost Covid-19 inoculation.

On Monday morning, the first person in the United States received a dose of the Pfizer/BioNTech Covid-19 vaccine. Now images of Sandra Lindsay, a nurse at Long Island Jewish Medical Center in Queens, are going viral. But over the coming weeks and months, she’ll be far from the only person showing up in social media feeds getting inoculated.