https://wccftech.com/airpods-max-market-share-is-too-niche-to-boost-sales-compared-to-airpods-earbuds/ > Apple introduced the new AirPods Max recently. While the technology inside the cold metal housing is top-notch, the pricing of the headset has not been received well. With $549 for just the headset, we're not sure who Apple is aiming at with the AirPods Max. Is it designed as a studio-grade product like the Pro Display XDR? We will wait for users to decide that. Since it is priced higher than most over-ear headphones, analysts believe that the AirPods Max belongs to a 'too niche' market segment to boost sales. > Apple's AirPods Max comes in a wide range of color options with detachable ear cups. You can mix and match the color of ear cups with your AirPods Max but the pair will cost you a whopping $69. As mentioned earlier, Apple's suppliers do not expect the premium headset to boost sales compared to AirPods earbuds. This is due to the fact that the over-ear headphones market share is too niche as per the latest report.