https://techcrunch.com/2021/11/18/eatron-which-makes-intelligent-automotive-software-raises-11m-series-a-led-by-mmc/ > An electric vehicle is, essentially, just ‘software on wheels’, and requires lots of moving parts, not physical but, of course, virtual. That software needs to continually optimize the performance, efficiency, and safety of the EV it’s running. But a problem has arisen: Not enough auto-makers unpack their software for others to help improve it. So, the more this embedded automotive software is de-coupled from the underlying electronic hardware, the more this optimization can take place, and the more efficient vehicles can become. That has important implications for things like battery range and performance overall. > This is part of the reason why UK-based Eatron, which makes this ‘intelligent automotive software’, has managed to attract an $11 million Series-A funding round led by the UK’s MMC Ventures.