https://www.cnbc.com/2017/09/13/analyst-says-iphone-x-for-relative-rich-who-value-phone-appearance.html

One Wall Street analyst went against his bullish peers and was less than impressed with Apple's latest iPhone unveil.

Apple's iPhone X $999 price tag represents a "substantial increase that seems justifiable only for relatively rich people who care deeply about the appearance of their phone," wrote KeyBanc analyst Andy Hargreaves in a note Tuesday.