https://techcrunch.com/2021/11/11/the-naked-market-flashes-some-new-capital-to-create-better-for-you-food-brands/

Food and beverage startup The Naked Market bagged $27.5 million of Series A investment, led by Integrated Capital, to continue developing its line of healthier food brands.

The company was founded in 2019 by Harrison Fugman, Alex Kost and Tim Marbach, who created a “fast fail” method to develop new foods that includes an end-to-end infrastructure that can go from idea to market in about three months. The company also handles distribution.