https://apnews.com/322676931fa52a1029691b78535f8eba

BEIJING (AP) — China’s Singles’ Day, the world’s largest online shopping festival which falls on Nov. 11 every year, is losing its shine, with less marketing hype and a crackdown on the technology industry.

Singles’ Day has been viewed as the largest online marketing event of the year. It is heavily advertised for weeks ahead of time with brands and merchants offering deep discounts to attract consumers looking for bargains.