https://www.reuters.com/article/singles-day-alibaba/chinas-alibaba-kicks-off-final-hours-of-singles-day-shopping-event-idUSKBN2HV28T

A virtual appearance by British actor Benedict Cumberbatch and flashy deals kicked off Alibaba Group Holding Ltd's final 24 hours of its Singles' Day shopping event on Thursday, hoping to draw shoppers as it preaches sustainability this year.