https://arstechnica.com/gadgets/2017/09/a-look-inside-the-new-steve-jobs-theater-at-apples-spaceship-campus/ >Today's iPhone X unveiling event was held in the new Steve Jobs Theater at Apple's new Cupertino campus. It is a very Apple space that fits its namesake perfectly. >While the interior of the theater itself is not strikingly innovative from a design, architectural, or functional standpoint, the waiting area above it is a unique space. Journalists and Apple employees were asked to wait in this circular room before descending into the theater.