Apple is “looking into” cryptocurrency, says CEO Tim Cook

Apple is “looking into” cryptocurrency, says CEO Tim Cook

3 years ago
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https://techcrunch.com/2021/11/09/apple-is-looking-into-cryptocurrency-says-ceo-tim-cook/

In an interview today at the NYT Dealbook Conference, Apple CEO Tim Cook confirmed the company was looking into cryptocurrency, but clarified it had no “immediate” plans to launch any crypto-related offerings. While Cook wouldn’t detail any of the areas where the company may be exploring crypto, he did note there were several areas of Apple’s business where he would not consider introducing crypto offerings.

Asked by interviewer Andrew Ross Sorkin if Apple would consider accepting cryptocurrency through Apple Pay “or otherwise,” Cook replied broadly that crypto is “something that we’re looking at.” He then went on to explain that Apple has decided where it doesn’t make sense to invest in cryptocurrencies, even if it’s not ready to speak publicly about crypto products.