https://wccftech.com/nvidia-next-gen-ada-lovelace-geforce-rtx-40-gpus-twice-as-fast-twice-as-power-hungry-than-ampere/

NVIDIA Ada Lovelace GPUs-based GeForce RTX 40 series graphics cards will be one of the major launches for 2022. The new lineup is expected to bring more than 2x the performance increase over Ampere but will also be one of the most power-hungry lineups ever released.

The rumor once again comes from Greymon55 who has been actively sharing details regarding AMD and NVIDIA next-gen GPU launches. In his new tweet, the leaker claims that Ada Lovelace, NVIDIA's next architecture for its GeForce RTX graphics cards will feature double the performance but also double the power consumption.