https://www.reuters.com/article/comcast-nbcuniversal-shopping/nbcuniversal-to-launch-livestream-shopping-following-big-techs-lead-idUSKBN2HU2FG

NBCUniversal is making its livestream shopping debut with a show on Instagram and other platforms during the holiday season, allowing viewers to buy clothing, home decor and other products featured in the program, the Comcast Corp unit said on Tuesday.