https://www.vice.com/en_us/article/4awy5m/zillow-is-killing-its-home-buyer-service-cutting-25-percent-of-workforce

Only months after announcing plans to dramatically ramp up Zillow Offers, its home-buying iBuyer service, Zillow announced Tuesday that it is effectively killing it, saying it was too difficult to accurately price homes and only served a small percentage of its customer base. The company will cut a quarter of its workforce as a result of the decision.

“We’ve determined the unpredictability in forecasting home prices far exceeds what we anticipated and continuing to scale Zillow Offers would result in too much earnings and balance-sheet volatility,” Zillow Group CEO Rich Barton said in a release. “The most difficult part of this decision is that it will impact many of our colleagues.”