https://www.vice.com/en_us/article/88g9vv/zuckerbergs-meta-endgame-is-monetizing-all-human-behavior

When Facebook bought Oculus and its much-hyped Rift headset for $2 billion way back in 2014, it wasn’t clear exactly what the social media company had in mind for the resurgent frontier of virtual reality. But to anyone familiar with the company’s countless scandals and insatiable appetite for personal data, it wasn’t hard to guess.

The announcement of Meta, the company’s VR and AR-forward rebrand, is the culmination of a vision that should have been obvious from the start. In 2021, Facebook’s colonization of social data has eclipsed the internet as we know it, and its ambitions now demand the creation of a new reality where intimate data about our social and physical behaviors can be captured and exploited for profit.