https://qz.com/1075879/apple-event-should-you-buy-the-iphone-8-iphone-8-plus-or-iphone-x/

Cupertino, California

Apple took the unusual step of unveiling three flagship phones today at its press event at its new campus. For the last few years, the company has had two new main top-of-the-line phones—a regular and a Plus-size model—that it sold each year. But this year, it introduced three new phones at once. The new iPhone 8 and 8 Plus (Apple decided not to do an “S” model this year) have moderate hardware upgrades over their iPhone 7 predecessors.