https://www.reuters.com/article/singles-day/from-splurge-to-common-prosperity-alibaba-tones-down-singles-day-idUSKBN2HM1OV

Alibaba Group's annual 'Singles Day' shopping spree is set for its most sober tone ever this year, as the retail giant preaches sustainability rather than hyping the usual sales boom amid calls by Beijing to promote "common prosperity".