https://techcrunch.com/2021/10/22/instagram-rolls-out-new-tools-for-creators-to-collaborate-and-partner-with-brands/

Instagram is testing new tools for creators to earn commissions and form partnerships with brands on its platform. The Facebook-owned company is expanding its existing native affiliate tool, which launched in June and allows creators to discover products, share them with followers and earn commissions for sales driven by their posts.

With this latest launch, creators can now add a digital storefront to showcase products or collections that are already part of their affiliate partnerships within the ‘view shop’ button on their profile and earn a commission on sales. Instagram says this new feature is currently only available to creators who are part of its native affiliate program.