https://www.recode.net/2017/9/12/16297168/apple-event-1000-phone-x-real-cost-per-month

Apple’s new iPhone X starts at $1,000 — technically $999. Who’s going to buy a $1,000 phone?

You might. Especially when you realize that you’re unlikely to pay $1,000 all at once. Either Apple or your wireless carrier will let you buy the phone in a monthly installment plan.