https://www.theverge.com/circuitbreaker/2017/9/12/16297886/applecare-plus-iphone-x-199-price-increase

The new iPhone X is a very expensive phone, costing $999 for the 64GB version and $1,149 for the 256GB model. So, if you were planning on getting AppleCare+ — Apple’s extended warranty program for its products — for your new, $1,000-plus smartphone, that won’t be cheap either. Apple is set to charge $199 for the program on the iPhone X.

That’s a big jump from the $129 price that Apple currently charges for AppleCare+ on the iPhone 7 and iPhone 7 Plus. (It will continue to offer that price on the iPhone 8 and 8 Plus.) It’s just the iPhone X — which again, already costs more than any other iPhone ever — that’s getting the price bump. And due to that price, it will presumably be a device that customers will be especially interested in ensuring they have covered with a warranty.