https://techcrunch.com/2021/10/25/apple-airpods-3-review-blurring-the-line/

It’s been half-a-decade since the original AirPods changed the game for Bluetooth earbuds. Mocked at launch by some for their long-stemmed design, it didn’t take long before they became virtually ubiquitous, the driving force in what was still an emerging category. They offered a form factor, design and user experience that tied the technology into a package that makes sense.

Of course, a lot can change in five years — especially in this industry. And frankly, I’m not sure I’ve seen a category come of age and capture the public imagination as quickly as Bluetooth earbuds. Every major hardware maker has at least one good or great pair of buds, and some, like Nothing, have popped up in their wake with the express mission of disrupting the status quo.