Google lowers Play Store fees to 15% on subscriptions apps, as low as 10% for media apps
https://techcrunch.com/2021/10/21/google-lowers-play-store-fees-to-15-on-subscriptions-apps-as-low-as-10-for-media-apps/
Google is lowering commissions on all subscription-based businesses on the Google Play Store, the company announced today. Previously, the company had followed Apple’s move by reducing commissions from 30% to 15% on the first $1 million of developer earnings. Now, it will lower the fees specifically for app makers who generate revenue through recurring subscriptions. Instead of charging them 30% in the first year, which lowers to 15% in year two and beyond, Google says developers will only be charged 15% from day one.
The company says 99% of developers will qualify for a service fee of 15% or less, as Google is also further reducing fees for specific vertical apps in the Play Media Experience Program. These will be lowered to as much as 10%, it says.