https://techcrunch.com/2021/10/21/blume-ventures-and-awi-back-indian-exporter-saas-startup-sourcewiz/

Small and medium-sized exporters in India struggle to communicate their designs with buyers. They can’t list those designs publicly on their website or sell through popular business-to-business platforms such as Alibaba and IndiaMart as doing so would risk giving away the proprietary property to rivals.

So they have traditionally showcased their work to potential buyers — who in this equation, depending on the category, could be anyone from Zara to Armani — in PDF and PowerPoint presentations.