https://techcrunch.com/2021/10/20/twilio-delves-more-deeply-into-marketing-with-new-tool-built-on-3-2b-segment-acquisition/

When Twilio bought Segment last year for a hefty $3.2 billion, you knew it was going to put it to work. Today at the company’s Signal customer conference, it announced a new omni-channel marketing tool built on top of Segment called Twilio Engage.

Segment CEO Peter Reinhardt says the new tool is designed to take advantage of several pieces of the Twilio product family including Segment to create an entirely new cloud marketing technology (MarTech) tool.