https://www.theguardian.com/technology/2021/oct/20/new-logo-call-itself-fcbk-bring-back-poking-how-facebook-could-rebrand

Can the social media giant rebrand itself without alienating users? Here are five suggestions

Facebook’s proposed rebrand comes at a crucial time for the company. On one hand, Mark Zuckerberg’s increasing focus on the “metaverse” seems to hint that he has ambitions far beyond simply destroying every non-Facebook industry on the planet. But at the same time, he also has to unveil this new unstoppable machine of death without scaring off too many regular Facebook users. How will he be able to manage such an impossible highwire act? Here are some suggestions.