https://techcrunch.com/2021/10/20/spotify-partners-with-shopify-to-add-merch-to-artists-profiles/

Spotify this morning announced a new partnership with e-commerce platform provider Shopify that will allow artists on its service to connect their Spotify profiles with their Shopify stores, allowing them to market their merchandise directly to fans through the Spotify app. After connecting their Spotify for Artists accounts with their Shopify online store, artists will be able to sync their product catalog to Spotify to showcase whichever products they choose on their profile in the streaming music app.

From there, fans will be able to browse the products and make purchases. In addition to enabling easier access to artists’ existing Shopify stores, the integration could offer an additional revenue stream for artists that had not yet established a merchandise website, and could give those who already have a website elsewhere a reason to switch to Shopify’s platform.