https://techcrunch.com/2021/10/20/whatsapp-rolls-out-collections-to-make-it-easier-to-shop/

WhatsApp is launching a new feature called ‘Collections’ to make it easier for users to shop for items using categories. The Facebook-owned platform is rolling out catalog collections to small businesses around the world starting today.

The new collections feature essentially allows businesses to organize items in their catalogs by category so customers won’t have to scroll through long lists of items to find what they’re looking for and can instead go directly to what they want to shop for.