http://wccftech.com/itunes-4k-content-will-be-priced-the-same-as-hd-previous-purchases-will-be-upgraded-for-free/

Apple’s iPhone 8 event was really packed with some heat as the company went ahead announcing its next iPhone and more. The company announced the iPhone 8 and its bigger variant, the iPhone 8 Plus enclosed in a glass body, but with the same design aesthetics. In addition to the iPhone 8 and 8 Plus, the company also ultra-hyped the iPhone X with an edge-to-edge display and much more. The company also showcased the next generation of the Apple Watch along with the Apple TV 4K. However, one aspect that caught our attention was the fact that apple is upgrading iTunes with 4K content. So let’s dive in to see some more details on iTunes 4K content and its pricing details.

Apple’s Senior Vice President Eddy Cue announced the new Apple TV on stage. Apart from the new hardware, Cue also made a couple of major remarks on the iTunes’ 4K content. What may come as a surprise to you is that whenever Apple updates its 4K content on iTunes, it will be priced the same as the high definition content. If you are worried about the price gap don’t be, 4K content will be available to you for the same price tag as that of the HD content.