https://techcrunch.com/2021/10/19/apples-new-music-subscription-plan-is-likely-an-audacious-attempt-at-improving-siri/

Apple had a slew of interesting announcements at its event on Monday. But one that stood out to me — and I feel didn’t get as much attention — is the new pricing tier of Apple Music. A new ‘Voice’ tier will offer the entire Apple Music library to subscribers at a reduced rate of just $5 per month: The catch is you have to use Siri to access it, eschewing the standard Apple Music visual and typing-friendly in-app user interface.

Apple didn’t share why it is launching this plan, but I think it’s reasonable to speculate that the iPhone-maker is lowering the price barrier and persuading more people to use Siri because it wants to gather more voice data to train and improve its voice assistant.