https://techcrunch.com/2021/10/21/amazon-rolls-out-in-store-pickup-for-products-ordered-from-local-retailers/

Amazon is rolling out ‘Local Selling,’ a set of services that allow local and regional retailers to offer both in-store pickup and fast delivery to nearby customers.

With this new option, sellers can offer in-store pickup for products and services to shoppers in specific zip codes. In some instances, customers will be able to purchase items from sellers for same-day pickup at the business’s local retail location.