https://techcrunch.com/2021/10/21/inside-a-european-push-to-outlaw-creepy-ads/

European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the back end of last year but are now entering the last stretch of negotiations ahead of becoming pan-EU law.

If they succeed it could have wide-ranging implications for adtech giants like Facebook and Google. And for the holistic health of Internet users’ eyeballs more generally.