https://techcrunch.com/2021/10/13/viacomcbs-gets-into-nfts-via-a-partnership-with-nft-startup-recur/

Media company ViacomCBS is getting into NFTs. Amid growing hype around the potential market for NFTs, aka non-fungible tokens — digital assets linked to ownership that’s stored on a blockchain, often used for buying and selling digital art and collectibles — ViacomCBS says it’s partnering with the NFT company Recur to bring its iconic IP and franchises to the world of digital collectibles, starting next year. This includes products and collectibles from shows and films across top ViacomCBS brands like CBS, MTV, Showtime, Paramount Pictures, BET, Nickelodeon, and Comedy Central.

The company isn’t offering many details about the upcoming project just yet, beyond simply saying that it will involve creating a place where its fans can buy, collect and trade NFTs across its portfolio. It also notes this platform will encourage “peer-to-peer engagement and facilitate innovative ways for users to unlock new experiences,” which signals there’s a social element to the new experience that goes beyond just the marketplace aspects.