https://techcrunch.com/2021/10/12/gillmor-gang-wooo-wooo/

No matter how much I rationalize the new iPhone, I always feel like I’m not fooling anyone. Do I need it? No. Do I want it? Probably. Do I have a plan for how to justify it to my family without triggering a new round of upgrades? There’s where my sales pitch becomes the script I need to debunk when my filmmaker daughter finally checks in with her iPhone 10 with broken screen and cracked glass back.

It’s a well known fact that the new iPhone feels faster, more powerful, able to leap tall buildings in a single bound. For about one day. Then it settles into the rhythm of daily life where soon it feels exactly like the one it replaced. Physically, the notch at the top of the 12 Pro Max shrinks in the 13. That’s pretty much it. There’s a lot going on with the camera that’s new, but the hardware changes are in service of the software, not the other way around.