https://arstechnica.com/gadgets/2017/09/apples-radically-different-smartphone-is-called-the-iphone-x/

CUPERTINO, Calif.—At the first event held in the new Steve Jobs Theater on its new campus, Apple announced the new iPhone X handset today. The original iPhone turned 10 this year, and in true Apple fashion, the company celebrated by debuting a totally new iPhone that shows how far the device has come in its tenure.