https://www.theverge.com/2017/9/12/16288806/apple-iphone-x-price-release-date-features-announced

The long-awaited and extensively leaked special edition iPhone is finally upon us, and it’s called the iPhone X (pronounced “iPhone 10”). This new super flagship phone from Apple features an edge-to-edge screen with a notch at the top to accommodate the front-facing camera and new Face ID sensors. Apple CEO Tim Cook teased the introduction of the new device with the following words:

“Over the past decade, we've pushed forward with innovation after innovation, bringing us to this moment, when we can create devices that are far more intelligent, far more capable, and far more creative than ever before.”