https://www.recode.net/2017/9/12/16296018/apple-new-upgrades-apple-tv-4k-box-september-event

The most recent version of Apple’s Apple TV box hasn’t been a game-changer, for the company or its customers. So now it’s trying an upgrade: The new box will support 4K — super-high-definition — movies and TV shows.

Like many of today’s Apple announcements, this is one we’ve heard about in advance. The new version of Apple TV will cost $179 — the same price as the current generation of the box — and will go on sale Sept. 15. It will start shipping on Sept. 22, Apple media boss Eddy Cue announced today.