Apple shows iPhone X, its biggest iPhone redesign in a decade, which starts at $999
https://www.cnbc.com/2017/09/12/apple-iphone-x-announced.html
Apple announced the iPhone X at its event on Tuesday. It's pronounced "iPhone 10."
The iPhone X is Apple's most high-end iPhone to date. It offers a complete redesign from the current iPhone 7 and iPhone 7 Plus and was introduced in addition to the new iPhone 8 and iPhone 8 Plus.