https://techcrunch.com/2021/10/07/in-hopes-of-app-store-changes-paddle-develops-an-alternative-to-apples-payments-system/

Paddle, a solutions provider subscription-based businesses, is betting on a future where App Store developers are able to use third-party payment systems — and it wants to be among the first to market with an alternative once such a system is permitted. The company today announced a new in-app purchasing (IAP) system aimed at iOS developers that’s designed to be a drop-in replacement for Apple’s own IAP. And it’s one where developers get to keep more of the revenue they earn, Paddle says.

It’s a big bet and not one that’s clear to pay off.