Apple will sell 4K movies for same price as HD
https://www.theverge.com/2017/9/12/16276614/apple-tv-4k-hdr-movie-tv-show-list
At Apple’s annual fall hardware event today, CEO Tim Cook announced the first (long-rumored) 4K version of Apple TV. The company’s finally catching up with Roku and Google’s Chromecast, which added 4K support last fall. This move from Apple is even a few months behind Amazon, so it’s unsurprising and about time. It was preceded by Cook explaining the “history of TV” from black-and-white to 4K, the latest “key inflection point.”
Senior VP Eddy Cue then announced a whole slew of 4K HDR content that will be compatible with the new Apple TV, including films from major studios like 20th Century Fox, Lionsgate, Universal, Paramount, Sony, and Warner Bros.