https://techcrunch.com/2021/10/01/the-first-win-getting-early-customers-to-take-a-chance-with-you/ > New companies face innumerable challenges around fine-tuning their product and constructing the appropriate revenue model. You may be looking ahead to raising some funds and trying to juggle the administrative aspects of running a business, but before all that, the purpose of your company is to sell your solution and generate revenue. > But to do that requires customers, so how do you get someone to take a chance with you?