https://techcrunch.com/2021/09/30/tiktok-new-ad-products-invite-users-to-interact-with-taps-swipes-likes-and-more/

TikTok this week presented its new plan to ramp up advertiser investment in its video platform with the expansion of e-commerce, a new promise of “brand safety,” and the launch of several new and interactive ad formats, ranging from clickable stickers to choose-your-own-adventure ads to “super likes” and more. The additions, the company says, will make TikTok’s advertising more interactive and creative, much like the TikTok experience itself.

The company demonstrated its new additions at an online conference aimed at the advertising and marketing community on Tuesday.