https://www.techdirt.com/articles/20210927/08042347642/google-nbc-bring-dumb-cable-tv-blackout-feuds-to-streaming.shtml

For years cable TV has been plagued by retrans feuds and carriage disputes that routinely end with users losing access to TV programming they pay for. Basically, broadcasters will demand a rate hike in new content negotiations, the cable TV provider will balk, and then each side blames the other for failing to strike a new agreement on time like reasonable adults. That repeatedly results in content being blacked out for months, without consumers ever getting a refund. After a few months, the two sides strike a new confidential deal, your bill goes up, and nobody much cares how that impacts the end user. Rinse, wash, repeat.

And while the shift to streaming TV has improved a lot about cable TV in general, these annoying feuds have remained. The latest case in point: Comcast NBC Universal is demanding more money from Google for the 14+ channels currently on the company's YouTube TV live streaming platform. Google appears to be balking, resulting in NBC running a bunch of annoying banners on its channels warning about a looming blackout, and directing people to this website blaming Google for not wanting to pay more money for the same content: