https://techcrunch.com/2021/09/30/reachdesk-wraps-up-43m-to-expand-its-b2b-gifting-marketplace/

Gifting has become a major lever in the world of building business relationships in the last 20 months. With in-person meetings reduced to a trickle, sending a gift to a colleague or business associate has become a more personalized way to reward, curry favor, or just keep in touch beyond the basics of pinging each other over a messaging platform, a zoom or an email. Today, Reachdesk — one of the companies that’s riding on the wave of that ever-expanding B2B gifting universe — is announcing that it has raised $43 million, a sign of the momentum in the space at the moment, with Reachdesk’s own business specifically growing 600% in the last year.

Highland Europe is leading the round, a Series B round of financing, with Highland Capital, HubSpot Ventures and RLC Ventures also participating. HubSpot is a strategic backer: Reachdesk integrates with a number of CRM and other business support tools, including HubSpot’s, to help those sending gifts manage their campaigns in a more organized way.