https://techcrunch.com/2021/10/04/youtube-making-ads-on-connected-tvs-more-shoppable/

YouTube announced on Monday that it’s expanding video action campaigns (one of Google’s interactive ad types for video) to connected televisions (CTV) to make YouTube ads more shoppable. The company says this new move will help advertisers drive more online sales and grow their businesses.

For context, when viewers see a video action campaign on their TV, they are invited through a URL at the bottom of their screen to continue shopping on the brand’s website from their desktop or mobile device. All of this is done without interrupting users’ viewing sessions.