https://wccftech.com/asus-and-noctua-collaborate-on-new-asus-geforce-rtx-3070-noctua-oc-edition-8gb-gddr6/

ASUS will also offer GPU Tweak II, XSplit, and QuantumCloud software, along with one free month of Adobe Creative Cloud, allowing users access to all of Adobe's software available on the cloud. After the month, depending on the plan, users can expect to pay $50 per month or higher depending on what consumers will need access to certain Adobe software.

GPU Tweak II utility by ASUS "takes graphics card tuning to the next level. It allows you to tweak critical parameters including GPU core clocks, memory frequency, and voltage settings, with the option to monitor everything in real-time through a customizable on-screen display. Advanced fan control is also included along with many more features to help you get the most out of your graphics card."