https://www.theguardian.com/technology/live/2017/sep/12/apple-event-iphone-x-iphone-8-plus-apple-watch-news-live

The first outing in the Steve Jobs Theater looks to be a product-filled affair to mark 10 years of Apple’s flagship smartphone

A short video showcasing the Steve Jobs Theater and assorted press and staff arriving (soundtracked by All You Need Is Love), and an audio clip of Jobs talking about the importance of building things with “care and love”, opens the show.