https://techcrunch.com/2021/10/04/stories-as-a-service-storyteller-lets-anyone-add-stories-to-their-own-apps-or-website/

Pioneered by Snapchat and cloned by Instagram, the “Stories” feature has become a staple for modern-day mobile apps from Google search to Pinterest to streaming apps and more. And while the addition doesn’t work for everyone — LinkedIn and Twitter recently shuttered their Stories features, for example — there’s enough demand for Stories out there on the market that a company called Storyteller has managed to create a revenue-generating business that provides “Stories as a Service.”

The company’s service allows anyone to add Stories to their app, or even their website, with little coding and setup required. Instead, Storyteller’s clients can integrate SDKs to add Stories to their app, then leverage a content management system (CMS) to author and publish their Stories, and track their performance.