https://techcrunch.com/2021/10/04/as-apple-messes-with-attribution-what-does-growth-marketing-look-like-in-2021/

It’s said that you should measure what you value, and for founders, nothing is more valuable than growth. Growth provides revenues, venture capital, prestige and scale — ultimately driving the success of every business. Yet, measuring growth is complex and challenging — and it’s only getting tougher. Changes to attribution in iOS 14 and further refinements in iOS 15, plus other privacy-preserving initiatives in the industry, have forced growth marketers to rethink how they define their growth analytics engines.

On the Extra Crunch stage at TechCrunch Disrupt 2021, we convened a distinguished panel of growth experts: Jenifer Ho, vice president of marketing at Elation Health; Shoji Ueki, head of marketing and analytics at Point; and Nik Sharma, the owner of Sharma Brands, a notable DTC growth marketing consultancy and investment shop.