https://techcrunch.com/2021/10/04/elevate-launches-its-approach-to-managing-pre-tax-benefits-with-12m-series-a/

Company benefits make or break the ability to recruit top talent. On one side of that is 401(k), while on the other are consumer-directed benefits, any accounts offered by the employer to use for a designated purpose that typically has tax-advantaged benefits.

Elevate has a new approach to how employers and employees access, manage and experience consumer-directed benefits. Former Businessolver executive Brian Cosgray and former ConnectYourCare founder Brian Strom started the company in 2020.