https://techcrunch.com/2021/10/05/instagram-ditches-the-igtv-brand-combines-everything-but-reels-into-an-instagram-video-format/ > Instagram head Adam Mosseri recently said was “no longer a photo-sharing app,” noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. Today, Instagram is taking another step towards its larger goal of making video a more central part of the Instagram experience with news that it will now combine IGTV’s long-form video and Instagram Feed videos into a new format called simply “Instagram Video.” > These videos, both longer and shorter, will be found on users’ profiles in a new “Video” tab.