https://techcrunch.com/2021/10/05/senior-care-startup-honor-secures-370m-in-debt-and-equity-reaches-unicorn-status/

Senior care can be a sensitive topic as many older people find themselves in situations where they need care, but are not to the point where they need the kind of around-the-clock care provided by nursing homes.

Many older people still want some independence and to retain their dignity as they age and lose the ability to do some of the more basic tasks they were used to handling on their own.